Monday, June 15, 2009

Change Staircases' Designs to Fight Obesity

I am a student of architecture. I love great building design and am frequently in awe of the creativity and imagination that architects drawn on in designing great spaces.

So, not surprisingly I was excited to see Renzo Piano's new wing for the Art Institute of Chicago. It is extraordinary, and part of how come Piano is considered to be one of the finest architects in the world.

In my professional life, on the other hand, I work with leader's of organizations, or I could just as easily say the architects of organizations, helping them express their own creativity in furthering their vision and commitments for their organization. In the process I encourage leaders to expand the arena in which they look to solve problems - go outside your industry, look at what is happening in other fields you can co-opt. I even encourage them to formulate new problems, as a context or catalyst for their creativity. Problems that will forward their businesses when the problem is solved.

So not surprisingly I was fascinated to see the possibility of architects having a hand in contributing to a breakthrough in one of the most troubling conditions of our time - obesity. I could see a fruitful collaboration between architecture and healthcare in this headline on Twine, "Change staircases' designs to fight obesity", from the Times of India. Like all insights, obvious after the fact.

If staircases were more accessible, and more attractive, we would be more likely to use them. And, if we used them more, as just one of the things we do in this culture, we may well be less obese.

I wonder how many ideation sessions on reducing obesity, or promoting healthier lifestyles, included asking architects to make stairs more enticing, more easy to find, more part of the fun experience of moving from one level of their buildings to another?

Now that would be a breakthrough.

Change staircases' designs to fight obesity - Health - Health & Science - The Times of India

Thursday, June 11, 2009

On Our Buggy Moral Code

In a captivating TED talk which he called our buggy moral code behavioral economist Dan Ariely tells us about the studies he has conducted to discover some of the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). His clever studies help make his point that we're predictably irrational -- and can be influenced in ways we can't grasp.

For example, he conducted some simple experiments. In one he would pass out a sheet of paper with 20 simple math problems that everyone could solve, but would not give them enough time, yet he promised to pay a dollar for every solved problem. He also set up the experiment tempting some to cheat. In his talk he explains, captivatingly, what happened.

Ariely tells us that in economic theory, cheating becomes a very simple cost-benefit analysis - what's the probability of being caught? How much to I stand to gain by cheating?And how much punishment would i get if caught? And then we weigh the options and decide whether it is worthwhile to cheat or not.

What he learned is that:
  • A lot of people can cheat
  • When reminded of their morality we cheat less
  • When we get a bigger distance from cheating, from the object of money, for example, people cheat more
  • And when we see cheating going on around us, particularly if it is part of our in-group, cheating goes up
This last point goes a long way to explain the greed, cheating and corruption that has been so rampant in recent years from Enron, to Worldcom, Global Crossing and the numerous examples that are part of the recent financial and banking meltdown and part of the decision making and policies that has led to the current financial crisis.

Ariely also discovered that when people thought what they were doing fell inside an honor code they did not cheat. Which makes the recent initiative of MBA students to sign honor codes so significant and offers the possibility that these future executives will not cheat. Now that would be a transformation.

Check out the honor codes: